Nice
to meet you
With over a decade of experience as a multidisciplinary visual and brand designer, I work across finance, tech, AI, and e-commerce to craft strategic, high-impact design solutions that balance creativity with business goals.
Previously, I served as Co-Founder and Lead Designer at a tech startup, where I partnered closely with engineering co-founders and marketing teams to define the product vision, establish scalable design systems, and translate complex challenges into clear, usable experiences. .
This experience shaped my strategic approach to design and strengthened my understanding of how visual storytelling supports growth and decision-making. I led cross-functional collaboration, and aligned design decisions with growth and business strategy
My Approach
Strategic Listening & Translation
I partner closely with stakeholders to uncover business goals, constraints, and unspoken priorities—then translate complex ideas and intentions into clear, visually communicative systems.
Informed Iteration & Judgment
I explore multiple directions quickly, testing structure, hierarchy, and narrative early. Iteration is guided by clarity and refining what strengthens the story and eliminating what distracts from it.
Cross-Functional Collaboration
I partner across teams and leadership to align creative execution with strategic objectives in high-stakes environments.
