Nice

to meet you

With over a decade of experience as a multidisciplinary visual, storyteller and brand designer, I work across finance, tech, AI, and e-commerce to craft strategic, high-impact design solutions that balance creativity with business goals.

Previously, I served as Co-Founder and Lead Designer at a tech startup, where I partnered closely with engineering co-founders and marketing teams to define the product vision, establish scalable design systems, and translate complex challenges into clear, usable experiences.

This experience shaped my strategic approach to design and strengthened my understanding of how visual storytelling supports growth and decision-making. I led cross-functional collaboration, and aligned design decisions with growth and business strategy.

My Approach

Strategic Listening & Translation
I partner closely with stakeholders to uncover business goals, constraints, and unspoken priorities—then translate complex ideas and intentions into clear, visually communicative systems.

Informed Iteration & Judgment
I explore multiple directions quickly, testing structure, hierarchy, and narrative early. Iteration is guided by clarity and refining what strengthens the story and eliminating what distracts from it.

Cross-Functional Collaboration
I partner across teams and leadership to align creative execution with strategic objectives in high-stakes environments.