Digital Designs for B2B Software Startup
MixoModa is a fashion-tech company that helps online retailers make shopping easier and more personal. By combining fashion expertise with advanced technology, MixoModa recommends the right products to the right shoppers at the right time.
The Challenge
While MixoModa had a powerful product, its story wasn’t being told clearly. The challenge was to communicate the brand as both fashion-forward and tech-savvy — without looking like just another tech company. The goal was to visually balance innovation and style across all brand materials, from investor decks to the website.
My Role
Lead Visual Design | Brand Identity | Presentation Design | Illustration | Photo Editing | Web Design
Team
Cofounders | Engineers | Product Manager | Marketing Manager
Slide Decks for Client Pitches
I collaborated with engineers to understand how our AI and NLP technologies were trained, what made them unique, and what outcomes they achieved. I designed slides to showcase the solution to eCommerce tech product teams and marketing leads.
Visual Language
My design strategy was rooted in the three core values the solution offered to customers: AI-driven image recognition, fashion styling expertise, and personalized experiences. I focused on blending clean, forward-thinking, and fashionable designs.
This approach broke away from conventional software technology design. Using green to symbolize energy-efficient AI (according to IEEE Computer Society, energy-efficient AI is green). Yellow is energetic and elegant.
Style BoardWebsite
The MixoModa website introduces our intelligent solution for fashion e-commerce. It positions us as a technology-driven company that understands both advanced AI and the nuances of style.
Impact
The visual design of MixoModa prioritized clarity, simplicity, technology and fashion expertise, transforming AI solutions into an approachable and visually compelling experience.
This strategic approach differentiated MixoModa from being just another AI technology for fashion e-commerce, built trust and engagement with retailers.
The redesigned website achieved a 40% increase in time spent on-site.
Key Learnings
Understanding the Technical Solution
Effectively translating technology into user-friendly visuals required a deep understanding of both the product and its audience.
Collaboration is Key
Working closely with cross-functional teams—from AI engineers to retailers and customers—ensured that the visuals aligned with both technical functionality and business goals.
Balancing Innovation and Familiarity
While embracing the innovative nature of the technology, I leveraged my design expertise and experience in fashion e-commerce to create familiar, intuitive visuals that instilled confidence in users.
Iteration Leads to Success
Testing and refining branding elements and visual designs helped capture both the emotional and functional needs of the target audience.