Print & Digital Design Nonprofit
The Iranian American Women Foundation (IAWF), founded in 2012, is dedicated to empowering Iranian-American women through professional networking, mentorship programs, and educational scholarships. With thousands of members and active local chapters in Los Angeles, San Francisco, New York, and London, the foundation hosts conferences and events throughout the year to bring together community leaders, professionals, and advocates across a range of industries and locations.
The brand needed a cohesive, modern, and impactful visual presence that truly reflected the foundation’s focus, for print and digital assets.
My Role
Design Brand Guideline | Print Design | Social Media Design
Team
Founder | Execution Team
Connecting Core Values to Brand Expression
Expanding the Brand’s Visual Language
The brand’s logo is a well-established symbol—instantly recognizable through its signature orange, evoking energy, and an approachable, global femininity.
To expand the visual identity, I introduced soft, curved shapes inspired by the logo, paired with graphics rooted in Iranian paisley patterns and organic forms like ginkgo leaves—symbols of hope and resilience.
Reflecting the organization’s international reach, I also incorporated subtle references to landmarks from cities like London, New York, Los Angeles, and San Francisco in the mood board.
Style Board
Expanding the Color Palette
Building on the brand’s signature orange, I introduced complementary shades of green to represent growth, along with lighter and deeper variations of orange to add depth and versatility.
Annual Report Booklet
I designed an 85-page annual report that showcases the foundation’s key activities in 2023 and 2024. I ensured a cohesive and engaging layout that reflects the brand’s identity while maintaining clarity and readability.
More designs to come…