Digital Design
Introduction
Vanessa, owner of StyleUp, is a personal stylist who believes style is for everyone—no fashion expertise required.
Target Audience Professional men 35+ looking to refine their style for both work and daily life.
Design Approach I crafted a visual concept rooted in playfulness, approachability, and style. The design features distinct marketing assets and cohesive templates that reflect her inclusive styling philosophy.
Image Selection
Images are at the core of the design pieces, serving as a visual representation of the stylist’s taste and the way Vanessa guides her clients. I used three types of images to create a balanced and engaging narrative:
Stylist’s Personal Images – To establish her presence, credibility, and personal brand.
Client Images – To showcase real results and transformations, reinforcing her expertise.
Stock & Product Images – To educate viewers on style and fashion while also promoting sponsored brands.
Seasonal Email Design
StyleUp Fashion Tips Videos
StyleUp later added women's styling services and asked me to create short videos for women's fashion styling.