RoadRunner Sports Catalogs

RoadRunner Sports is a sport gadget store with over 1.2M monthly online visitors, and offering a wide array of products across its 46 stores in the US.

My Role | The Team

Role: Graphic Designer Print & Digital

Team: A Project Manager | Marketing Managers | Merchant developments | Store Visual Designers | Photographers

Brand Design Philosophy

Their design philosophy revolves around making running and walking accessible and enjoyable for everyone. Their designs focus on promoting happy colorful and fun images. Showing everyday people who find joy in running and walking, emphasizing on these activities for people of fitness levels.

The catalog served as a sales channel and played a crucial role in promoting both the brand and its products. We crafted up to 17 catalogs annually, ensuring comprehensive coverage and effective promotion of our offerings. The catalog design remained trendy and up-to-date, reflecting the latest design trends and consumer preferences.