Vebro Camper
E-commerce Site

Vebro, a custom camper is expanding its operations and is in need of a website to accommodate customized trailers for customers in North America.

My Role | The Team

Role: User flow | Prototyping | Wireframing | Information Architecture | Design System | Interaction Design

Team: Project Manager | Regional Marketing Manager | UX Designer | Developer

Challenge

The camper is a product that demands extensive information gathering before customers can proceed with purchasing and customizing.

Design User Flow

Understand Vebro Camp

I collaborated closely with the Vebro team, using the information they provided to guide my work. No additional independent research was conducted.

Define New Site Map

Following a thorough brainstorming and competitive analysis, I developed a new Information Architecture. This design incorporated my findings throughout the various stages of the project.

  • Give priority to ‘Online Store’ and convey them in a clear and more convincing way.

  • Identified 2 distinct purchasing options: ready-to-buy products and customized products

  • proper style guide to ensure consistency.

Link to view the user flow

Design Approach

Customers Research

Vebro potential customers are primarily young and middle-aged professionals, often couples, who have a strong interest in nature and adventure. They seek experiences that allow them to explore the outdoors.

Competitive Visual Analysis

I analyzed competitor strategies to identify ways to differentiate the Vebro brand. Unlike our competitors, who focus primarily on technology, I emphasized branding, visual storytelling, and lifestyle promotion to set Vebro apart.

Competitors

Color Palette

Excitement, approachability, strong and adventure are Vebro’s spirit.

To capture this spirit, I selected bright orange as the primary color, symbolizing energy and enthusiasm. Complemented by a modern green as the secondary color, representing nature and growth, the brand radiates vibrancy and vitality.

Typeface

Hiragino Sans typeface's characteristics include large letters, a modern style, and heavy weights, combined with soft and rounded edges. It creates a strong visual impact next to camper’s images, which are modern, heavy, and sharp-edged elements.

Nature Images Inspiration

I selected a variety of nature images to showcase the versatility of Vebro campers in action, which are designed for diverse environments such as mountains, jungles, and more.